Friday 8 November 2013

Should athletes apologize for their tweets?


Freedom of speech, it’s a big deal. I believe in the right to say or express yourself in any way. So when athletes like Evander Kane lastyear came under harsh scrutiny for a picture he tweeted, I cry clown tears.

The photo in question shows young Evander, chilling out in a sweet Las Vegas Penthouse flaunting his cash and oodles of admiration from his entourage hanging out in the background. Just oodles.

This is how social media has changed us all for better or worse. In the 90’s this photo was still taken, but it was a shitty Polaroid of Doug Gilmour taking a belly shot off of Pat Burns or something. It NEVER left the circle. Evander Kane was a victim of being perhaps a little exuberant in his display, but the amount of negative publicity he received, likely affected how his hockey team the Winnipeg Jets handle their social media policies now.

The challenge being: how do you allow to the players whom endorse the site, to express themselves freely, but while keeping everyone gloriously content with what you say?

Teams like the New Jersey Devils have a strict zero social media policy, the only player they lifted this for was Legendary current goaltender Martin Brodeur, so he could promote for his EA Sports NHL 14 covercampaign.  Other players like Roberto Luongo operate under an alias, this has been suggested to me in class, this is an example of how it being utilized. Everyone knows it’s Bobby Lou, but will he ever acknowledge it in public?


Time will tell how the rest of professional sports, not only the NHL, adapt to this ever evolving new world of social media


Til then this is the ‘Nation talking about the situation.

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