Social media has provided many people an outlet (in 140 words or
less). Some use this as a means to chastise their favourite prominent figure.
Others like NHL enforcer or tough guy Paul Bisonnette have utilized this
platform to expose himself to other opportunities outside of…. you know….
Punching guys in the face.
Paul’s Twitter handle @Biznasty2point0 has given Mr.Bissonette
the opportunity to connect with his fans outside of hockey and is to me the
prime example of someone who has used Twitter colorfully but not offended
anyone to outrageously. Another thing to
note is that most enforcers don’t have a long career span; they’re very
interchangeable. Paul also plays out of Columbus and that isn’t a white-hot
hockey hot bed compared to cities like Toronto, Los Angeles or even Buffalo….
Wow that was said.
This has opened doors for Biznasty himself to branch out. He ran
a weekly episodic documentation of sorts about his off season regime. He pretty
much just worked out and ran alongside personal trainers aggressively hitting
on them, but it was more television time then I can have claimed to hold, so
good for him.
This is just one example of how athletes are utilizing social
media to get their word out there for better or worse.
Kobe Bryant last year came under fire for tweeting out during
the LA Lakers play off run, without him. The Black Mamba as he is so
affectionately referred to, had managed to crumble under the weight of carrying
his team for 15 years and ruptured his Achilles tendon weeks prior. That wasn’t
the problem, the problem was he was tweeting what he deemed as words of
encouragement, this was not how it was perceived. It was taken as Kobe
literally trying to pull the strings from his sweet court side seat. Few could
blame him for wanting to direly to be playing; that being said. He was told
from both NBA and the Lakers organization to pull in the reigns, so to speak,
for the remainder of his employer’s play off run.
Lets hope Kobe heals quickly, cause his teams no good this year.
Til then this is the ‘Nation talking about the situation.
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