Monday 9 December 2013

Trends Talk: Dawn of the next day

In light of my Trends Talk presentation this Wednesday at 2pm Eastern Time within the hallowed halls of St.Lawrence College, I’ve decided to write about my topic and the entire process/experience thus far. My colleague James Potts and I are presenting the idea or concept of utilizing and establishing a website HUB, with the sole intent of creating traffic and more importantly conversions or transactions. Through establishing a strong brand presence, you can convert traffic from your secondary sites like Facebook and Twitter into transactions or service inquiries on your main website. Successes in implement strategies around this concept include but are not limited to Barack Obama, the people’s champ! Potts and I before taking this topic on had zero idea what a HUB meant, we were somewhat skeptical if we had made the right choice. Upon researching and learning more about the subject, this was an idea that truly made sense to us and should be utilized more strategically. A lot of brands today still fail at this concept and are great at creating traffic for solely their Twitter or Facebook accounts. What this does is all the right things for Facebook and Twitter, and not enough for you and your main base of operation within the realm of Cyber Space. The concept of conversions is simple, turn that intrigued potential consumer into a bona fide cash cow, perhaps there’s a more apt term for that, let me know in the comment section below if there’s a better term to ‘Cash Cow’. Potts and I are very excited to elaborate on these ideas more this coming Wednesday December 11th. The entire process with submitting three separate entries was interesting and taught us a lot about what makes a good presentation and giving the mix of retentive information and some entertainment. See you all Wednesday and until then this is the ‘Nation talking about the situation

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