SEO VS. WPO: The rising

I read an interesting article recently by Mark Jackson of Searchenginewatch.com. He states that perhaps SEO as it originally stood, is dead. He suggests that the industry standard has evolved so rapidly throughout the years and involves so many unique components, that SEO as we knew it is dead? If Mark was to categorize what a current SEO strategy entails he would probably segment it into three vital realms. This would be Content Marketing, PR and Link Building. He also mentions that as far back as the turn of the millennium, PR stood for nothing more than Press Releases. Currently these two versatile consonants are better suited to represent the Public Relations side of things. So the question is, what do we call this new untamed, majestic beast of the digital skies? Krista Lariviere has coined the term “Web Presence Optimization” or “W.P.O”. I don’t hate this. Do you? This article was well written and I’ll let you the readers decide if the new and current definition of WPO is that much different to SEO. “Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.” -Krista Lariviere searchenginewatch.com “SEO is about a prospect discovering a brand's content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.” - Krista Lariviere searchenginewatch.com After reading this, its clear that WPO besides being a terrific new acronym, is more diverse and incorporates more ideas. So why is this important? Well I’ll let Krista explain… SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long- term impact an SEO strategy has on a web presence. Its important to realize that there still is a home for SEO in my opinion. They can co exist. It’s like the difference between the bronze, silver, and gold package. It all depends what you want to achieve/can afford. Tell me what you guys think, until next time this is the ‘Nation talking about the situation