Today, We Acknowledge a Forgotten Friend...

The best way to convert visitors to customers using smart phones is to strike a memorable, lucrative chord.   It’s not enough to merely reach out to your consumer. That is annoying.  Its important to stand out, but giving away the right amount of incentive is absolutely vital as well. I wrote a blog earlier this week where this can be more thoroughly explained.

So what is an example of content that has stuck out to this particular consumer? I actually spent several hours trying to find out the name of this ill forgotten mascot. I remember being a youth and being absolutely consumed by this colourful character. This character, at least for a time completely re invented this brand. So who is this amazing entity? The answer to that is...

Miles was a character. Perhaps a little into himself, but who isn’t.  He blew up so fast, even his highness LeBron James joined in on a series of wacky 60-second adventures. The company at the helm of this 10-inch tall juggernaut? Sprite. The soft drink producer was revitalized and showed a large growth in sales for their parent company, Coca-Cola.

So why is this an example of content that could be used today? If Miles were around today, you could expect him to be the MC of every major promotional event and contest Sprite sponsored. He would probably have his own Twitter handle, @MilesThirst #ShowThemMyMotto. And finally he’d probably have stopped hanging out with Lebron James and maybe pursued a friendship with Derek Rose on his couch, chillin’ with his injury riddled friend.

@MilesThirst: Chillin’ with @DerekRose, first person to tweet me the closest Sprite machine, gets one on me #ShowThemMyMotto #ObeyYourThirst.

Above is what I began this whole thing with. Miles’ Thirst is only one drop in an entire lake of possibilities for other brands. This is how to strike your memorable chord. Above sales, above his brief celebrity status, Miles was much, much more. How? You ask. Well, because it’s been 10 years to date since his inaugural launch, and his message still rings true… Sprite or not; always obey your thirst.