Call it karma for leaving my blog this week until last minute, I am now 'legit' suffering from writers block at the moment. It seemed every day (up until this one currently) I fell in love with a new topic in the area of advertising to focus my blog around. So when my backs against the wall and Kyle' brain wants to implode. What does he do?
So... this week in sports! Now dont fret reviewer of this blog. I intend to make this somewhat relevant to what were learning in class. We're currently in the midst of an amazing NLCS (National League Championship Series) between the St. Louis Cardinals and Milwaukee Brewers. And where as before I used to just be able to enjoy a game and observe statistics, I've found myself being more interested in what ads are being played and at what times. Both teams boast Super star caliber players that are pending UFA's (Unrestricted Free Agents) in Albert Pujols and Prince Fielder. I am one of the few people likely in this world other then a sports agent to believe athletes deserve the money they are paid.
They are vehicle's, it is an incredible grind to get through a full season. And even the most modest athlete would agree. There's travel,intense physical duress, and the mental pressure associated with being a pro caliber ahtlete in general. Both Pujols and Fielder will command between 25-30 million dollars a season for a multiple year contract. And I enthusiastically exclaim 'Why the hell not?'. Each respective major sporting league boasts annual revenues in the billions. And now being an advertising sutdent I see the other side of the coin in that theres companies who makes millions themselves on viewership which is based on seeing these amazing ahletes perform. What I'm saying is celebrity endorsement is a powerful thing.And these athletes are selling so many things all at once without us even realizing. I say this wearing my Hane's underwear... Thank you for showing me the light Michael Jordan. I guess this turned out to be a quick rant more than anything. But thus is the life of the 'Nation dealing with the Situation
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